PRODUCTS

PROJECT: Market Organics wanted their own line of products in stores. The pitch was to come up with a home-brand that was competitive in price but looked great on shelves next to other brands. I did the R&D and settled on a pouch with windows, then proposed a new name - MO Wholefood Kitchen & MO Healthy Pets (for their pet line).  I then design the new logo and packaging to synergise with Market Organics but have its own distinct identity.